I love this tag line!
Who doesn't like dessert? Sweet, succulent flavor with smooth texture, hmm... just wish sometimes they come with lesser calorie. Now, imagine this.. a dessert parlor that gives you the freedom to choose your own ingredients to create your choice of dessert that is freshly prepared especially for you. Now, do I get your attention?
Yesterday I was invited to the opening of the first iCream franchise in the Middle East at Al Ghurair Centre, here in Dubai. This one stop frozen dessert cafe originating from Chicago, USA has a brilliant concept of made to order ice cream, frozen yogurt, sorbet or milkshake using the ingredients specifically chosen by the customers. They have everything from skinny milk, soya milk for the lactose intolerant, sugar free, fresh fruits, candies.. you name it, chances are they have it. You can also bring your 'special' ingredients from home if you wish! Camel milk, anyone?
Not only that, the customers could also witness the making of their favorite dessert that takes less than 5 minutes using the rapid liquid nitrogen freezing process. Boy, I tell you it looked like a scene in some Sci-Fi films and if I was excited watching the whole smoky freezing process, can you imagine the children?
There were so many possible combinations and I wanted to try at least one from each category. So try I did. They were seriously delicious but the ones that really caught my attention were 'Peanut Butter OMG' ice cream and my own 'concoction' of plain yogurt with fresh mix berries. Out of those two, I have to say my own concoction topped the chart. Reason being, I chose my own ingredients and less calories means less guilt!
The choice is all yours!
Now, tell me if this doesn't look like some scene from a Sci-Fi movie!
Peanut Butter OMG!
All in all I can say that iCream will definitely give its customers not only a good variety of choices when it comes to the menu but also an opportunity for them to be part of its unique experience. In today's world where advanced dining and ample choices are vast, what differentiates one outlet from another is the experience that accompanies.
Level 2 New Extention
Al Ghurair Centre
My plain yogurt and mix berries. 2 thumbs up!
:: Wearing ::
J Crew shirt
Current Elliot skinny cargo pants
Zara utility vest